Look at her flawless face – who care about cancer research?!

http://www.theguardian.com/voluntary-sector-network/2014/dec/03/no-makeup-selfie-cancer-research-fundraising-benefit-quick-thinking
http://ca.hellomagazine.com/health-and-beauty/02015042215474/the-best-no-makeup-selfies-from-rihanna-to-kim-kardashian

no makeup selfie
Recently a selection of “ The Best No make-up Selfie” nominated a series of famous people as their photos of no makeup face win attention. While these celebrities’ flawless faces flood in media reports, does anyone still remember where did this trend come from? It was originally a donation campaign started by Cancer Research which aims to call for wide social involvements as well as fund raising. After being circulated among public figures, this activity goes viral on social media. It reminds me of the fever from last summer’s ALS Ice Bucket Challenge. Both events have huge impact on social media and successfully raised a great amount of money for charity organisations.

One important factor for the success of these fund-raising campaigns was the participation of celebrities. Videos and photos of glamorous faces go around the social websites and stimulate wide interaction and dissemination. Meanwhile the potential risk need to be considered. The craze on social media will make the complicated development issue as simple as post a selfie and donate three pounds. After all, donation is only one part of aids for development issue (Driessens, Joye and Biltereyst, 2012; Brockington,2014). Therefore, the actual influence of these social media fund-raising storms need to be examined in multiple ways, not just by the amount of money they received.

Word count: 220

Advertisements
Look at her flawless face – who care about cancer research?!

One thought on “Look at her flawless face – who care about cancer research?!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s