TV star got backlash for being paid to promote charity activity

http://www.huffingtonpost.co.uk/2015/02/16/binky-felstead-barnardos-charity-campaign-payment_n_6691364.html

The discussion of Binky’s story in the media continues. According to a comment article in  The Guardian, although the sign the star posted said: “Please follow @barnardosretail on  Instagram”, Binky herself was discovered not following the charity account. Aha, another  example of one’s words are not matched by deeds! This corresponds with the moral framing in  DailyMail coverage.

This has become one of the ways celebrities get involved with charity work. Many scholars  described it as “clicktivism”, poverty, inequality or other global development issues are  simplified into a single action(Dieter and Kumar, 2008; Littler,2008; Boykoff &Goodman,  2009) without investigating the reason and factors which influence the reproduction of these issues.

Apart from the main focus on the star and charity, the use of other sources can be very  suggestive as well. HuffingtonPost provides a shorter story but shows similar attitude with  DailyMail. The first few paragraphs mainly cited negative responses about this paid charity  work. It also quoted The Sun about the reaction of charity visitors that they would “think  twice before donating again”. This is a powerful use of secondary source because it points  out the direct result. Then the comment from an MP has also been used to criticise in a  strong tone( “an insult..”), even an “unnamed friend” of Binky thought that “To take money  from a charity to help it is morally repulsive”.

Word count: 242

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TV star got backlash for being paid to promote charity activity

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