Recently a British TV show star has been disputed for being paid in fronting Barnardo’s charity campaign. She was reportedly being paid ￡3,000 for posting a handwriting paper to ask for following this charity’s Instagram.
From the way DailyMail covered the story, charging for promoting charity work is not
morally favourable among the public.As a way of framing news stories, DailyMail focused on the dispute of moral characteristics in the first place. The sub-headlines used the statement from the charity saying that paying the star for promoting was a due fact while the star denied it. This contradiction makes the whole situation more complicated and confusing and leaves an impression that at least one party was lying. Both responses from Binky and this charity for vulnerable children Barnardo’s were presented as
direct quotes in the following paragraphs. Binky’s spokesman said that she always want to give the money from charity back to charity work in some ways and now waiver her fee in this promotion. Then Barnardo’s spokesman confirmed they actually paid the star as they “operate in commercial environment”. The use of The Sun ‘s reporting here is implicit and suggestive: it is said that Binky actually received ￡20,000,which is much more than the original fee. This makes the situation worse because it aggravates the contradiction.
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