Bibliography

All the news reports have been put inside each blog with url, here are all the academic references:

Boykoff, M. T., & Goodman, M. K. (2009). Conspicuous redemption? Reflections on the promises and perils of the ‘celebritization’of climate change. Geoforum, 40(3), 395-406.

Brockington, D. (2014). The production and construction of celebrity advocacy in international development. Third World Quarterly, 35(1), 88-108.

Cooper, A. F. (2008). Celebrity diplomacy. Boulder: Paradigm Publishers.

Dieter, H., & Kumar, R. (2008). The downside of celebrity diplomacy: The neglected complexity of development. Global Governance: A Review of Multilateralism and International Organizations, 14(3), 259-264

Driessens, O., Joye, S., & Biltereyst, D. (2012). The X-factor of charity: a critical analysis of celebrities’ involvement in the 2010 Flemish and Dutch Haiti relief shows. Media, Culture & Society, 34(6), 709-725.

Kapoor, I. (2013). Celebrity humanitarianism: The ideology of global charity. Routledge.

Rajagopal, A. (2002). CELEBRITY AND THE POLITICS OF CHARITY.Mourning Diana: Nation, Culture and the Performance of Grief, 126.

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Bibliography

Look at her flawless face – who care about cancer research?!

http://www.theguardian.com/voluntary-sector-network/2014/dec/03/no-makeup-selfie-cancer-research-fundraising-benefit-quick-thinking
http://ca.hellomagazine.com/health-and-beauty/02015042215474/the-best-no-makeup-selfies-from-rihanna-to-kim-kardashian

no makeup selfie
Recently a selection of “ The Best No make-up Selfie” nominated a series of famous people as their photos of no makeup face win attention. While these celebrities’ flawless faces flood in media reports, does anyone still remember where did this trend come from? It was originally a donation campaign started by Cancer Research which aims to call for wide social involvements as well as fund raising. After being circulated among public figures, this activity goes viral on social media. It reminds me of the fever from last summer’s ALS Ice Bucket Challenge. Both events have huge impact on social media and successfully raised a great amount of money for charity organisations.

One important factor for the success of these fund-raising campaigns was the participation of celebrities. Videos and photos of glamorous faces go around the social websites and stimulate wide interaction and dissemination. Meanwhile the potential risk need to be considered. The craze on social media will make the complicated development issue as simple as post a selfie and donate three pounds. After all, donation is only one part of aids for development issue (Driessens, Joye and Biltereyst, 2012; Brockington,2014). Therefore, the actual influence of these social media fund-raising storms need to be examined in multiple ways, not just by the amount of money they received.

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Look at her flawless face – who care about cancer research?!

It is not that easy to live with tight budget, Ms Paltrow

http://time.com/3817415/gwyneth-paltrow-food-stamps/
http://www.cnbc.com/id/102596917

So far we’ve been looking at several kinds of interaction between celebrities and charity organisations. Accepting challenges for survival is another way to do charity work instead of donating money directly. However, sometimes this may result in embarrassment. Actress Gwyneth Paltrow was reported to fail a $29 food stamp challenge for Food Bank after four days and she got criticisms for mocking the experience of poor families in the U.S for food supply on a daily basis.
Gwyneth Paltrow

The challenge was designed to raise awareness for Food bank in New York, which supplies free food for the poor group. Disputes were mainly focused on Paltrow’s upmarket choice of healthy food for it’s not really what poor families would buy with $29 budget. Yet more ironic, she was detected by a gossip website to celebrate the end of challenge with a $80 gourmet meal.
In spite of Paltrow’s resignation, it was the contrast between the “healthy” lifestyle she promotes and the daily living standard of poor families in the U.S that revealed and reinforced the gap of wealth. Her choice of food also exposed a general ignorant of poverty. This was not the first time celebrities give up in the middle of survival test or similar challenges. Brockington (2014) identified it as one of the risks to have celebrities endorsement, since the result may threaten the original idea of NGO brand.

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It is not that easy to live with tight budget, Ms Paltrow

The case of Angelina Jolie: a mixture of showbiz and personal life (3)

It is high time to have a discussion about the “Angelina Effect”. In most media coverage of Angelina Jolie relating with philanthropy, there is always a glamorous image of her attached with the story no matter what subject is about. As Cooper (2008) pointed out, she used her beauty as an aggressive tool to draw attention. Her wild history with drugs, tattoos and multiple marriages with celebrities makes her become an idol with rebellious spirit. And this may work to some extent. A spokesperson from the UN talked about Jolie’s unique influence among young generation: “ the people who find the UN boring–young people and teenagers who are not interested in refugee issues–adore Angelina Jolie.”(Cooper, 2008: 33)

This is what makes Angelina Jolie a classical case in studies of celebrity and charity. She blends her personal experience as a mother and an enthusiastic celebrity who adopted several kids from developing countries. When she attended Kids Choice Awards last month. All the reports used the photo showing her cuddling her adopted children. She also gave a speech to tell people “cause a little trouble, it’s good for you”, which perfectly proved her appeal as a rebelling star for youths. Just as Cooper (2008) indicated, the lines between public and private lives are blurred now in this celebrity culture era. As a result, Jolie’s showbiz career benefits from her role in philanthropy work.
Angelina-Jolie cuddling kids

http://time.com/3762599/angelina-jolie-kids-choice-awards/
http://www.mirror.co.uk/3am/celebrity-news/angelina-jolie-goes-villain-hero-5421288

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The case of Angelina Jolie: a mixture of showbiz and personal life (3)

The case of Angelina Jolie: a mixture of showbiz and personal life (2)

jolie smoke

On the other hand, some critics claimed what Jolie is doing contradicts to her wish for a longer life. It is said by Global’s editorial article that Jolie “smoke like a chimney and have no intention of quitting”. The article posed a question: are her efforts rendered null if she is still smoking? Although it won’t be fair to say quitting smoking could eliminate the risk of breast cancer, this another side of story does show a common problem of celebrity charity that someone does not always live up to one’s own words. It is true that Jolie was caught on camera smoking after earlier breast surgery last year, but this wasn’t reported by most media. This imbalance of reporting her bravery and ignoring indiscretion is noteworthy when we think about how media represent celebrity when it comes to public interest issue.

However, supporting voices argued that critics ignore the awareness celebrities like Jolie raise for the public. Previous activities about pink ribbons have reached wide influence on breast cancer prevention and control while ovarian cancer prevention campaigns do not have the same popularity. The article on Independent said no one raises awareness like Jolie and put a photo of her meeting with refugees as Special Envoy of UNHCR. It can be seen from the media coverage that discussions around ovarian cancer boosted after Jolie’s story.

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The case of Angelina Jolie: a mixture of showbiz and personal life (2)

The case of Angelina Jolie: a mixture of showbiz and personal life (1)

http://www.huffingtonpost.com/cary-a-presant-md/angelina-jolie-double-cre_b_6966094.html
http://www.mirror.co.uk/3am/celebrity-news/angelina-jolie-lost-eight-family-5422666
http://www.dailymail.co.uk/health/article-3018672/As-Angelina-Jolie-reveals-s-new-surgery-prevent-family-cancer-s-not-just-mother-pass-ovarian-cancer-father-too.html
http://www.examiner.com/article/angelina-jolie-photographed-smoking-cigarette-despite-cancer-scare

Hollywood star Angelina Jolie published a diary of hers on NewYork Times last month, which was about her experience and thoughts of cancer. She told her story of having her ovaries and fallopian tubes removed to reduce the risk of disease. This was a following action of her previous surgery of bilateral breast removal two years ago. Both times she brought the subject into public eyes and became a focus of attention. The span of influence is significant from the amount of coverage in the media. Type “Angelina Jolie” and “cancer surgery” in Google News and we get hundreds of results. It is not just about Jolie herself but a hot issue in public sphere.
In general, the public and media demonstrated mixed attitudes. On the one hand, if we take relative news coverage from Huffington Post, Mirror and DailyMail as example, Jolie has received more positive comments including sympathy to her state, praise of her bravery and appeals for attention to charity work. Huffington Post put an article with healine “Angelina Jolie: Double Credit as a Role Model After Double Operations” to recognized her contribution of raising public awareness. Mirror revealed Jolie’s family history as 8 members died of cancer and herself gets 50% risk. DailyMail introduced a woman with same mutation after Jolie’s case and put an appeal video from UK charity The Eve Appeal in the end.
TBC
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The case of Angelina Jolie: a mixture of showbiz and personal life (1)

Promoting each other: UN and celebrity ambassadors

http://www.unicef.org/media/media_81348.html

If we take a closer look at Orlando Bloom’s field trip, there is another noteworthy point on UNICEF website in which a press release introduced the story in an official perspective.
Orlando Bloom was identified as UNICEF Goodwill Ambassador in the title and his high profile background was stressed in the lead. Compared to the media report, this press release gave a bit more background information of anti-Ebola work in Liberia and attached a brief introduction of Bloom’s previous work as a Goodwill Ambassador. This combination of NGO and star becomes prevalent in today’s media representation. In fact, Cooper (2008) has studied on the close relationship between UN and celebrities and observed “a sense of mutual admiration that belie an image of two worlds apart”.
Like Bloom, many famous people take the role of Goodwill Ambassador to rebrand themselves and conform their behaviours to be in line with the expectation of this position. It is clear that UN is happy to see their activities are legitimized by star power. What these celebrities do is more like a representative on behalf of UN, but it is important to use their personalities and their influence to raise awareness or attract attention. This is to say, UN need someone who is more than just “good-looking” (Cooper, 2008). There has to be a match between what UN expects and what kind of rewards celebrities could receive.
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Promoting each other: UN and celebrity ambassadors